"Em is the reflection of me".
Em Cosmetics is a cosmetic line that was launched on the 15th August 2013 by Michelle Phan. She done a conjunction with the L'Oreal group to help create her brand.
Em has a section on their website about "Our Sisterhood". This encourages members to see what are the new trends among fellow members. Their is also a "Invite" system which pursuades members to get new members to join and make purchases in return to get free gifts.
- The Life Pallette
- Chiaroscuro (Highlighter and Contour Stick)
- Pillow Plush (Lip Balm)