Em michelle phan logo

"Em is the reflection of me".

Em Cosmetics is a cosmetic line that was launched on the 15th August 2013 by Michelle Phan. She done a conjunction with the L'Oreal group to help create her brand.

Beauty PhilosophyEdit

Em has a section on their website about "Our Sisterhood". This encourages members to see what are the new trends among fellow members. Their is also a "Invite" system which pursuades members to get new members to join and make purchases in return to get free gifts.

Cult ProductsEdit

  • The Life Pallette
  • Chiaroscuro (Highlighter and Contour Stick)
  • Pillow Plush (Lip Balm)

How-To TutorialsEdit

Spanish Rose08:46

Spanish Rose

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