"Laughter is the best cosmetic. So grin and wear it!"
Benefit Cosmetics is a cosmetics company founded by twins Jean and Jane Ford in 1976. They first opened their San Francisco boutique as "beauty fix-ups" but have since expanded to cosmetics and skincare products. They also have brow bars in select retail locations.
Benefit specializes in "fun beauty" with puns and quicky packaging for their products. Benefit Cosmetics is now a subsidiary of LVMH, the French multi-conglomerate luxury powerhouse.
- High Beam
- Box O'Powder
- Creaseless Cream Shadows
- Sugarbomb: Great mixture of colors to be swept onto the cheeks and cheekbones for a great highlight, color, and shimmer!
- Benetint: Rose-tinted liquid that can be used on lips, and cheeks for long-lasting color.
- Creaseless Cream Eyeshadow/Liner: Smudge-proof and crease-proof makeup that can be used as a liner, contour, or all over color.